Jim Jones Go Hard or Go Home.






Jim Jones The Cappo

    Now this is what I've been talking about for years. When you get an artist like Jim Jones whose known for his street laced lyrics and bravado making music out of his so-called comfort zone-in short you have a record that a record label can use. I always tell up and coming rap artists that it's cool to keep it real but at the same time we have to understand that this is music business not music personal. Meaning when you spend tall tales of drug deals gone bad over and over on the same CD you as an artist will only sell to that one particular market. To put it simple your rap ass will only be doing shows at local night clubs and bars all over the country. But when you make a song like Jim Jone's hit single Perfect Day you will be doing concerts at arenas and ultimately making more money. Some artists find it hard to do what Jim Jones has done but like he said if it's money involved he might do it. I like to believe that it really wasn't that hard for him to do, seeing that he is the CEO of his own movement. With that being said his latest CD titled Cappo has everything that you've come to expect from the Dip Set head hancho.



The CD starts off with a smoothed out player track that sounds like it's straight from the 1970's. The ever so popular player lyrics in-sues in-conjuction with hustler's headaches. That's right Jones raps about trying to survive in these evil streets. Then on track 2 titled Deep Blue Jones spits reflectively about his wild days lived, hoping that one day he will be forgiven. The track has a mid tempo vibe to it complete with full keyboards and synthesizer sounds.


On track 3 titled Carton of milk we find Jones rapping gangsta lyrics over a traditional west-coast beat (production). West-coast rapper The Game join in on this murderous joyride. And I thought Gangtsa Rap was dead. I guess not because the two rappers are going in so hard you would think that this is what's selling. Another track on the project is titled The Paper and on this joint Jones take the vibe to the mid west. Now Of course when I say mid west I mean that typical up tempo track fused with a fast paced rhyme scheme.

Of course Jim Jones had to simplify things with another ''Teach Me How To Dougie'' style track. As stated before Jim Jones definitely is doing his thing trying to give radio something that they can use. And like with the first single Perfect Day I think again he had to go outside of his so-called comfort zone to dumb down his style to make this kind of a record. Like I said before this is music business not music personal so that means some time you'll have to do things that you normally wouldn't do on your way to pop status.


All in all -like they say in the streets ''go hard or go home'' and from an executive perspective the Cappo handled business lyrically as well as professionally. Jim Jones will be hitting the road this spring and summer with his group The Diplomats. I hope with the help and success of the first single Perfect Day I'll get the chance to see him sponsored by Ciroc or Seagram's at arena's instead of Four Loco at your neighborhood bar.