Crazy hot music from the motion picture soundtrack Think Like A Man has been burning up the airwaves. One song in particular is by my man John Legend. When I first heard the track I thought, now that is my man making a comeback. But what I didn't know was it was the featured song in the Think Like A Man Movie. The movie was well put together and made me feel like I was really involved with all it's ins and outs. I love it when a movie can take you the viewer to a place where you can leave all your day to day worries and just fall in the world that the director has created. Kevin Hart had me laughing right from the start. His creative comedic energy is second to none. I think that the greatest thing about the movie besides putting forth positive dialog in regards to the current state of the man /woman dynamic was the amount of African American stars from all parts of the entertainment world was featured in the film in some kind of way. "Think Like A Man" an adaptation of Steve Harvey's famous advice book, "Act Like A Lady, Think Like A Man," dropped by 46 percent to $18 million -- enough to easily top the box office for a second week in a row. Compared to other comedies with predominantly African-American casts, "Think Like A Man's" second weekend drop is quite strong. Recent titles like "Jumping the Broom" and Tyler Perry's "Good Deeds" fell by 55 percent and 54 percent, respectively, in their sophomore frames.
"Think Like A Man" maintained a robust per theater average of $8,933, which was over twice as much as the average for any other film in the Top 20. After ten days, Think has earned $60.9 million, and it now seems headed for a finish near $90 million. Not too shabby for a film that cost Sony just $12 million to produce! I've gotta give mad props to Sony and the other people that was involved in the marketing and promotional responsibilities for this movie. As early as February I've notice niche marketing during the NBA All Star Weekend on TNT. On many web sites as early as January I've seen aggressive promotional campaigns. I like to believe that this was more essential to the films success than the actual cast of stars. Like I hinted to earlier, all that black star power was not leaked at all during the promotional and marketing campaign. Which bares-witness to my point. All they had to do was to let everyone know that all of these stars would be involved and that would've helped with the interest of the film. Instead they just relied on the fact that they had a good story line and the funnies comedian in the land "Kevin Hart". Lets hope with this films success, we get to see more positive images of our people on the big screen. Until the next time have some fun and get something done.
