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| B.O.B brings real music to the game |
When we think about commercialized rap music many artists comes to mind. Back in the day artists like Tone Loc, Young MC and P.M. Dawn all have had commercial success on the charts. Now when I used the term commercial I'm simply saying that these rappers have had the abilities to cross over and sell records to people that normally wouldn't buy their brand of music. Simply put, these acts have successfully become household names by reaching an audience with the perfect blend of beats, rhymes and subject matter. To me one of the main ingredients to making a cross-over hit is making the song's appeal sound kind of like what the audience you're trying to reach like. In other words, if you like rock music and you hear a song from a rap group that's using some of the sounds that rock legends like Aerosmith have used then there is a high possibility that you will like the song created by the rap group ala Run-D.M.C'S biggest hit Walk this way.
Many groups and artists have all benefited from this simple formula as well. In modern times rappers like B.O.B are still pushing the creative envelope when it comes to cross-over music. Note: hip hop music or rap music have come a long way in-regards to how many people are supporting the art-form. Meaning you can now be as gangsta as you wanna be and other people still will buy it. But acts like Atlanta's own B.O.B have been selling mad records with that cross-over appeal since his emergence onto the music scene and charts.
Bobby Ray Simmons, Jr. (born November 15, 1988), better known by his stage name B.o.B, is an hip hop recording artist, singer-songwriter and record producer from Decatur, Georgia. He is currently signed under the labels of Grand Hustle Records, Rebel Rock Entertainment, and Atlantic Records. After his debut single "Nothin' on You" reached number one in both the United States and the United Kingdom, B.o.B rose to fame. He released his second single, "Airplanes", which also peaked at number one in the United Kingdom and at number two in the US. B.o.B Presents: The Adventures of Bobby Ray was released, reaching number one on the US charts and eventually being certified Gold by the RIAA.
But when his new CD hit the streets many people was upset when B.O.B preferred a more street side or edge to his music. Pairing up with acts like Lil Wayne, Bun B, Eminem and Nicki Minaj among others, B.O.B focused more on his rapper side more than the musician. To be honest, I thought that this was a bad move but I understand that a real MC want people to recognize his or her lyrics. As with many others I wanted to hear from the guy that made that hot joint Don't let me fall. Well, a few night's ago I saw a video from him that made me remember why I thought this guy was hot in the first place. The song and video was titled Just a sign. Now this is what I'm talking about. He got back to what made him hot in the first place. Again, I can't blame him for wanting his peers to respect his lyrical arsenal. But I'm glad he got back to true musicianship and artistry. Until the next time have some fun and get something done.
Edited by: Mike Nice
